Selecon was started in 1969 by Walter Coleman who developed a 6" Fresnel using a P28 based lamp to meet the needs of the New Zealand education market. When Jeremy Collins and Andrew Nichols bought the company in 1985 they had already decided to focus on the export market, and it continues to be the main business direction of the company today. The company's initial export market was Australia, and later South-East Asia. This was followed by moves into Europe, which is Selecon’s largest territory, and more recently North America.

Selecon lighting equipment may be found all around the world - the Opera Bastille (Paris); the Royal Tyrell Museum (AB, Canada); Odessa Opera and Ballet Theatre (Ukraine); the Grand Theatre, Blackpool (UK); the Sydney Opera House (Australia); the Hong Kong Science Museum; the Embassy of Latgale GORS (Latvia); Vidzeme Concert Hall Cēsis (Latvia), and others. 

Selecon has never copied anyone else's product – they have always been at the forefront of innovation. It is that wide range of specialised products that differentiates Selecon from the rest of the field. Over the past decade, Selecon has produced more new products than any other luminaire manufacturer: possibly as many as all of the other major players combined.

The broad range of products the company produces includes Fresnels, PC spots, fixed and zoom ellipsoidals, stage, cyclorama and groundrow floods, followspots and a number of different display luminaires.

Currently, Selecon is a member of the Philips Entertainment division.